September 16, 2015, 1:37 PM By Sandra Guy Senior Editor Emarsys, which counts eBay among its clients, sets up U.S. headquarters in Indianapolis. Marketing software company Emarsys, based in Vienna, is expanding in the U.S. and has received outside funding for the first time in its 15-year history with a $33 million Series A investment from Vector Capital. “We are focused on growth,” says Sean Brady, Emarsys’ president of the Americas. The company, which sells cloud-based software to create automated digital and mobile marketing campaigns for midmarket retailers and small enterprises, employees 40 in North and South America and expects that number to grow to 200 within the next five years, Brady says. Emarsys will hire in sales, marketing, customer support, product development and professional services development, he says. The company’s U.S. headquarters is in Indianapolis, Ind. Emarsys counts eBay Inc. as a U.S client and Toys ‘R’ Us Inc., No. 40 in the Internet Retailer 2015 Top 500 Guide, plus Canon, Superdrug and Volvo among its global customers. Brady says Emarsys has 10 to 20 U.S. clients. The software can cost anywhere from $15,000 to $100,000 annually, depending on the size of a merchant’s database, he says. Emarsys’ software works in conjunction with a merchant’s e-commerce platform or data management system. The software uses machine learning and proprietary algorithms to analyze what online shoppers are doing on a retailer’s website and to send them automated and targeted messages via email, SMS and social media to encourage them to purchase, […]
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